How to win a bidding war
Seth Godin
by Seth GodinFebruary 28, 2026
Pundits are saying that Netflix “lost” the bidding for Warner. Actually, they won. They didn’t just win because they got a nearly $3 billion breakup fee. They won because in just about every contentious public auction, the winner is the one who is willing to overpay the most. The best way to win a bidding […]
Verticals
businessmarketing
Originally published on Seth Godin on 2/28/2026