How working from home changed how we shop
Financial Times
February 26, 2026
AI-Generated Deep Dive Summary
The rise of remote work has not only transformed where people spend their time but also how they shop. With more flexibility in schedules and increased disposable income among certain groups of remote employees, there’s been a noticeable shift toward premium products and online convenience shopping. This trend highlights a growing preference for quality and ease, reflecting the changing priorities of workers adapting to the digital age.
Remote work has given many professionals the freedom to allocate their time differently, leading to changes in spending habits. Those with higher income brackets, particularly, are investing more in luxury goods, high-end electronics, and subscription services. This shift is driven by a combination of factors, including the convenience of online shopping, the desire for comfort, and the perception that premium products offer better value over time.
For businesses, understanding these evolving consumer behaviors is crucial. Retailers and brands must adapt by emphasizing quality, customization, and seamless online experiences to cater to this growing segment. The rise of e-commerce platforms has further fueled this trend, making it easier for remote workers to access a wider range of products without leaving their homes.
This shift also underscores the importance of segmentation in marketing strategies. While some remote employees may
Verticals
businessfinance
Originally published on Financial Times on 2/26/2026