I led communications at FEMA during a hurricane, and had to flee my home after a death threat
Business Insider
March 2, 2026
AI-Generated Deep Dive Summary
Jaclyn Rothenberg, a former FEMA spokesperson, faced severe online threats during her tenure, including antisemitic attacks, which forced her to flee her home. During Hurricanes Helene and Milton in fall 2024, she was targeted alongside other officials amid an influx of misinformation and political tensions, compounded by the election cycle. Her attackers not only criticized her work but also personally attacked her faith and identity, leading to a security threat that required her evacuation.
This incident highlights the growing trend of targeting federal employees and corporate leaders beyond CEOs. Rothenberg's experience underscores the vulnerability of executives, particularly those in high-profile roles, to online harassment and misinformation campaigns. Companies must now consider protecting not just top executives but all staff from such threats.
The story serves as a cautionary tale for businesses, emphasizing the importance of proactive security measures, including employee safety protocols and social media protection strategies. Rothenberg's journey from crisis management to advising companies on risk mitigation offers valuable insights into modern corporate challenges, particularly in managing public perception and safeguarding personnel in an era of heightened online aggression.
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Originally published on Business Insider on 3/2/2026