I moved from San Francisco to Miami. It's cheaper and I love the lifestyle, but I miss the professionalism of the Bay Area.
Business Insider
February 23, 2026
AI-Generated Deep Dive Summary
Gustavo Fernandez, a photographer who moved from San Francisco to Miami in 2020, shares his experience of adjusting to life in the Sunshine State after nearly two decades in the Bay Area. While he appreciates Miami's lower cost of living, vibrant culture, and proximity to family, he misses the professionalism and structure he found in San Francisco.
Fernandez moved for personal reasons, including being closer to his parents who had retired to Naples, Florida, and reconnecting with his Dominican roots. Miami's diverse community and Spanish-speaking environment made him feel more connected to his heritage. Despite the challenges of starting over professionally, he has built a thriving photography business catering to corporate events and retreats in Miami, thanks to its growing economy and tourism industry.
He contrasts the fast-paced, achievement-driven culture of San Francisco with Miami's laid-back lifestyle. While he admires the Bay Area's professionalism and sense of community, he finds Miami more challenging for building long-term relationships and maintaining business continuity. The city's transient population and "hustle" mentality require constant effort to establish trust and follow-through.
For those considering a similar move, Fernandez highlights the importance of evaluating both personal and professional factors. While Miami offers opportunities for growth and a relaxed lifestyle, it also demands adaptability and self-discipline. His story underscores how location choices can impact work-life balance, career trajectories, and overall happiness, making it essential to align decisions with one's values and long-term goals.
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Originally published on Business Insider on 2/23/2026