I moved to Italy without ever visiting. Here's how I chose a home city — and why I don't regret my unconventional approach.
Business Insider
February 19, 2026
AI-Generated Deep Dive Summary
Moving to a new country without ever visiting it is an unconventional approach, yet Katie Carson successfully relocated from the U.S. to Florence, Italy, using a combination of research, technology, and personal insights. Her journey highlights how innovative strategies can lead to successful relocations, even in challenging circumstances.
Katie meticulously planned her move by creating detailed spreadsheets to compare visa requirements, pet import regulations, and cost of living across multiple countries. She utilized AI tools to synthesize data, Google Street View for virtual neighborhood exploration, and even consulted astrology for insights. Florence emerged as the top choice due to its favorable logistics, including a digital nomad visa, minimal dog restrictions, and manageable income requirements. The city’s balance of cultural vibrancy and walkability also appealed to her, offering a Goldilocks-like environment with a bustling social scene and a sense of community.
Despite initial struggles adapting to Florence's heat and culture shock, Katie found her footing. She emphasized the importance of adaptability and leveraging personal networks, like her dog Archie, to build connections. Her experience underscores the value of trust in research and self-confidence when making significant life decisions, particularly for those without the resources for multiple scouting trips.
For business readers, Katie’s story illustrates the power of data-driven decision-making and innovative tools in overcoming traditional barriers. Her approach offers a blueprint for professionals considering international moves or new opportunities, highlighting how technology and creativity can facilitate success in unconventional ways.
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Originally published on Business Insider on 2/19/2026