If they knew…
Seth Godin
by Seth GodinMarch 7, 2026
Some organizations and marketers thrive on the uninformed consumer. They seek out people who don’t know, and who aren’t particularly good at decision making. Others do their best work when the customer knows what’s up and is making an informed choice. Are you closing the sale or opening it? If your prospects knew everything you […]
Verticals
businessmarketing
Originally published on Seth Godin on 3/7/2026