If You're Buying a 2026 Ford Mustang Mach-E and Want a Frunk, You'll Have to Pay for It

Car and Driver
February 24, 2026
AI-Generated Deep Dive Summary
Ford has introduced a new cost for an optional feature on its 2026 Mustang Mach-E: the front trunk, or "frunk." Starting at $39,840 before options, the vehicle now requires customers to pay an additional $495 if they wish to access the frunk. This change marks a shift from previous model years, where the frunk was included as standard equipment. The extra charge is part of the "Exterior Options" section in the vehicle configurator, alongside features like bumper protectors and a tire-inflator kit. The move by Ford to make the frunk an optional add-on has sparked curiosity among automotive enthusiasts and buyers. While it’s not entirely unprecedented—other automakers have charged for features that might seem standard, such as BMW’s "Functions on Demand" program, which required monthly fees for certain amenities—the decision to charge $495 for a frunk is notable. This pricing strategy raises questions about the value of optional features and how they impact the overall cost of a vehicle. For consumers considering the 2026 Mustang Mach-E, this new fee adds another layer of customization but also increases the base price if the frunk is desired. While some may view it as an additional convenience or luxury, others might see it as a way for Ford to maximize profits by making previously standard features optional. This approach could influence purchasing decisions, with buyers weighing whether the added cost aligns with their needs and budget. Automakers are increasingly exploring ways to personalize vehicles while recovering costs associated with features that might not appeal to all customers. Ford’s decision to charge for the frunk reflects this trend, potentially setting a precedent for other manufacturers looking to optimize their pricing strategies. For now, however, it remains a unique aspect of the 2026 Mustang Mach-E lineup.
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Originally published on Car and Driver on 2/24/2026