I'm a travel writer who made Puerto Vallarta my home base for 5 years. I feel safe in Mexico and can't wait to get back.
Business Insider
February 24, 2026
AI-Generated Deep Dive Summary
Puerto Vallarta has been a sanctuary for Meagan Drillinger, a travel writer who has called it home for five years. Despite recent cartel violence in Jalisco, which disrupted life across the region and left many fearing for their safety, Drillinger feels an unwavering connection to Puerto Vallarta. For her, the city is not just a destination but a place she has built a life around—filled with routine, familiar faces, and deep friendships. While the violence was undeniably traumatic, it also highlighted how places are often defined by more than their worst moments.
Drillinger reflects on her decade-long relationship with Puerto Vallarta, which began as a reporting assignment in 2013. Over time, it evolved into a sanctuary where she escaped from real life and eventually made her home. The city’s infrastructure, direct flights, and welcoming atmosphere have long made it a popular choice for travelers seeking comfort in Mexico. Its stunning landscapes, including the Bay of Banderas and jungle-covered peaks, add to its allure. However, incidents like the recent violence can shake perceptions of safety, even if such events are limited to specific areas.
For businesses in travel and tourism, understanding how people perceive risk and safety is crucial. While data plays a role, emotions and personal experiences often drive decisions. Some may abandon Mexico as a travel destination after violent episodes, while others, like Drillinger, return because they see beyond the headlines. The author emphasizes that places are resilient and that temporary disruptions do not define them. For Puerto Vallarta, this means its appeal as a safe and welcoming destination remains intact for many who have experienced life there.
Ultimately, Drillinger’s story underscores the importance of personal connections in shaping travel decisions. Her deep ties to Puerto Vallarta make her more likely to return despite violence, highlighting how lived experiences can override fear. For businesses, this suggests that fostering emotional connections with travelers—through safety, comfort, and community—can help maintain trust and loyalty even during challenging times.
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Originally published on Business Insider on 2/24/2026