I'm going to Disneyland with my kids for the first time. I'm terrified.
Business Insider
February 15, 2026
AI-Generated Deep Dive Summary
The author shares their anxiety about visiting Disneyland with their children for the first time, driven by concerns over escalating costs rather than a lack of enthusiasm. Despite their young child's excitement and love for all things Mickey Mouse, the financial burden weighs heavily on them. The price of admission, rides, food, and merchandise has risen significantly over the years, making even a single day at the park costly. For instance, while Disneyland tickets were affordable in 1955—costing just $6 for adults and $2 for children in today's dollars—today’s expenses can easily approach $200 per person daily when factoring in additional costs like meals and attractions.
The article highlights how Disney has become a cash cow for the company, particularly post-COVID, under the leadership of Josh D'Amaro. While die-hard fans still visit frequently, many are adjusting their spending habits by cutting back on extras or avoiding premium add-ons. One family shared that they spent nearly $10,000 during a recent trip to Disney World and plan to scale back in the future. These stories underscore the growing financial strain on families trying to balance their budgets with the desire for unforgettable experiences.
From a business perspective, this trend matters as it reflects broader shifts in consumer behavior and spending priorities. While Disney continues to thrive financially, the rising costs may eventually impact attendance rates unless the company addresses affordability concerns or offers more flexible pricing options. The emotional weight of creating lasting memories versus managing expenses adds another layer to the dilemma, making Disneyland not just a family destination but also a financial decision that resonates deeply with many parents.
Ultimately, the author’s fear is less about the cost itself and more about the potential for this trip to become such a cherished memory that their children will always compare future vacations against it. The article invites readers to share their own tips and tricks for managing expenses during Disney trips, emphasizing that financial planning and creativity are essential for making these experiences enjoyable without breaking the bank.
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Originally published on Business Insider on 2/15/2026