Imagination is work
Seth Godin
by Seth GodinMarch 5, 2026
We spend most of the time we’re in school extinguishing imagination. “Will this be on the test?” is a much more common question than “What if?” We’ve been trained to do tasks in a factory. Imagination is a skill and it takes effort. It’s not useful to say, “I’m not imaginative.” It’s more accurate to […]
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Originally published on Seth Godin on 3/5/2026