Influencer app LTK takes a big step into AI shopping with a new chatbot
Business Insider
February 26, 2026
AI-Generated Deep Dive Summary
Influencer app LTK is introducing an AI-powered chatbot designed to revolutionize the shopping experience by leveraging creator content and OpenAI technology. The tool enables users to converse with the bot to discover products, explore influencer recommendations, and find relevant posts. This marks a significant step for LTK as it joins major tech players like Amazon, Google, and TikTok in integrating AI into e-commerce solutions.
The chatbot stands out by remembering user interactions, allowing for personalized shopping experiences. For example, a user seeking running shoes can ask the bot to recommend brands or explore green sneakers, with results tailored to LTK's content pool. This conversational approach enhances discovery beyond traditional search, making it more dynamic and engaging for consumers.
LTK emphasizes its commitment to creator commerce by ensuring creators earn commissions when their recommendations are shared through the chatbot. The platform’s business model revolves around fostering partnerships between influencers, brands, and consumers. However, while LTK integrates affiliate payments into its AI tool, larger AI platforms like ChatGPT do not, potentially limiting opportunities for smaller creators reliant on referral income.
The rollout of this feature follows LTK's evolution from RewardStyle, a platform built on influencer affiliate marketing, to a forward-thinking brand focused on lifestyle content and direct consumer engagement. As the app expands its AI capabilities, it aims to compete with tech giants in reshaping the future of shopping experiences.
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Originally published on Business Insider on 2/26/2026