Inside the committee room: What it's like to pick, seed and build the NCAA Tournament bracket
CBS Sports
by
Matt Norlander
February 20, 2026
AI-Generated Deep Dive Summary
The NCAA Tournament bracket selection process has evolved significantly over the past decade, with a greater emphasis on advanced analytics like NET and KenPom.com to make more data-driven decisions. In a recent mock exercise involving media members, including Matt Norlander and David Cobb, participants gained insights into how the modern bracket is built. The event highlighted the use of cutting-edge technology, such as projector screens displaying real-time updates and team comparisons, alongside ranked-choice voting systems used by the 12-person selection committee.
The atmosphere was intense yet collaborative, with debates over key decisions like determining the fourth No. 1 seed between Houston and Iowa State. These discussions were guided by detailed data and thorough side-by-side analyses, reflecting the shift toward more empirical decision-making. The mock committee also demonstrated how conference representatives and media members work together to ensure fairness and accuracy in constructing the bracket.
This behind-the-scenes look into the selection process offers fans a deeper understanding of the thoughtfulness and rigor involved in creating one of college basketball's most anticipated events. By incorporating advanced metrics and interactive tools, the NCAA aims to enhance transparency and credibility, making the tournament more engaging for sports enthusiasts. The evolution of the bracket-building process underscores the importance of innovation in maintaining trust and excitement among fans.
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Originally published on CBS Sports on 2/20/2026