Interest In Puerto Rico Flavors And Culture Spikes Thanks To Bad Bunny

Forbes Business

by Claudia Alarcón, Contributor

February 13, 2026

AI-Generated Deep Dive Summary

Bad Bunny’s Super Bowl halftime show not only captivated millions of viewers but also sparked a surge in interest in Puerto Rican culture and cuisine. According to search data, the performance by the acclaimed reggaeton artist led people to explore more about Puerto Rico’s flavors, traditions, and cultural heritage. This phenomenon highlights how music can serve as a powerful tool for cultural visibility and economic impact, particularly in industries like tourism, food, and entertainment. Bad Bunny, whose real name is Benito Martínez, has long been a proponent of promoting Puerto Rican culture through his music. His Super Bowl performance, which included collaborations with other artists and showcased elements of Latin music and dance, resonated deeply with audiences. The show not only celebrated the diversity of Latin culture but also brought attention to Puerto Rico’s unique identity, including its food, language, and traditions. The spike in searches for Puerto Rican-related topics following the Super Bowl suggests a broader cultural shift. People are increasingly drawn to authentic representations of heritage in popular media. This trend aligns with growing consumer interest in diverse cultures and the desire to connect with meaningful stories. For businesses, this presents an opportunity to tap into the demand for Puerto Rican-inspired products, from food and beverages to travel experiences. From a business perspective, the renewed interest in Puerto Rican culture

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Originally published on Forbes Business on 2/13/2026