Introducing CMO Insider — your guide to the future of marketing
Business Insider
February 19, 2026
AI-Generated Deep Dive Summary
Business Insider has launched CMO Insider, a new weekly newsletter offering an insider perspective on the forces reshaping marketing. This marks the latest expansion of Business Insider's newsletter portfolio, designed to cater specifically to marketing professionals. The newsletter will serve as a central hub for the franchise, combining video interviews, news, trend analysis, and live events. Written by senior correspondent Lara O'Reilly, the newsletter aims to provide CMOs and marketing leaders with actionable insights and scoops to help them navigate the fast-evolving industry.
Lara O'Reilly, an award-winning reporter with over a decade of experience covering major businesses and personalities in advertising and marketing, brings her unique perspective to the newsletter. Drawing on her extensive network and expertise, she will share candid takes on key developments in modern marketing, from the rise of the creator economy to the disruptive impact of AI. The newsletter will feature weekly updates every Wednesday, with special daily coverage during major events like the Cannes Lions Festival, offering readers an inside look at O'Reilly's on-the-ground insights and conversations.
The launch of CMO Insider reflects Business Insider's growing focus on specialized newsletters, following recent additions such as First Trade, Tech Memo, Work Shift, and Side Hustlers. These initiatives highlight the company's commitment to providing targeted content for specific industries and professions. By leveraging O'Reilly's deep connections and industry knowledge, CMO Insider aims to become a trusted resource for marketing leaders seeking to stay ahead in a rapidly changing landscape.
For readers interested in business and marketing, CMO Insider offers valuable insights into trends shaping the industry. With its combination of scoops, analysis, and behind-the-scenes stories, the newsletter is designed to be a go-to resource for professionals looking to understand
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Originally published on Business Insider on 2/19/2026