Is Netflix Stock a Buy, Sell, or Hold in 2026?

The Motley Fool

by newsfeedback@fool.com (Robert Izquierdo)

February 19, 2026

AI-Generated Deep Dive Summary

Netflix’s stock has been under significant pressure in 2026, dropping 18% through the week ending February 13, hitting a 52-week low of $75.23. Despite its continued dominance in the streaming industry, Wall Street has reacted negatively to its planned acquisition of Warner Bros. Discovery (WBD). Activist investor Ancora Holdings has further fueled concerns, urging WBD to reject Netflix’s offer and instead pursue a hostile takeover by rival Paramount Skydance. This has cast doubt over Netflix’s strategic moves and sent shockwaves through the financial markets. The proposed merger with Warner Bros. Discovery was initially seen as a bold move to expand Netflix’s content library and solidify its position in the streaming wars. However, Wall Street analysts have expressed skepticism, citing potential financial risks and integration challenges. Ancora Holdings’ intervention has added another layer of uncertainty, with the firm arguing that Paramount’s offer is more favorable for WBD shareholders. This has created a complex scenario where Netflix’s ability to execute its growth strategy hangs in the balance. Investors are now grappling with the question of whether to hold onto their Netflix shares, sell them, or wait for better opportunities. While some analysts suggest maintaining a holding stance due to Netflix’s enduring market dominance and long-term potential, others warn of increased competition from major players like Disney, Amazon, and Paramount. The company’s ability to navigate these challenges while delivering strong financial results will be crucial in determining its stock performance moving forward. For those invested in Netflix, the current environment requires careful consideration of both short-term volatility and long-term growth prospects. While the streaming giant remains a key player in the industry, the ongoing merger discussions and activist interventions highlight the risks

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Originally published on The Motley Fool on 2/19/2026