Is sustainable travel possible in times of mass tourism?

Deutsche Welle
February 25, 2026
AI-Generated Deep Dive Summary
Sustainable travel remains a complex issue in an era of mass tourism, where the environmental, economic, and cultural impacts of travel must be carefully considered. While tourism can drive prosperity and foster cross-cultural exchange, it also contributes to overtourism, climate change, and sometimes supports problematic political systems. Experts like Wolfgang Strasdas, scientific director of the Center for Sustainable Tourism in Berlin, argue that travelers should prioritize destinations during off-peak seasons and choose lesser-known locations to reduce overcrowding. For instance, visiting Leipzig instead of Berlin or Philadelphia instead of New York can ease pressure on over-touristed hotspots while supporting areas that welcome more visitors. Petra Thomas, managing director of Forum Anders Reisen, an association for sustainable tourism, emphasizes the importance of avoiding regions already heavily frequented by tourists to prevent overuse. She highlights the example of Catalonia in Spain, where rural areas could benefit from increased tourism, while Barcelona struggles with overtourism. Sustainable travel practices also require travelers to reflect on their behavior and its impact on local communities. For instance, snapping photos inside homes in rural Cameroon without consent can infringe on privacy and cultural norms, as Thomas observed during a trip. The ethical dilemmas of travel extend beyond environmental concerns to include political systems and social dynamics. Travelers may grapple with whether to support destinations governed by regimes they oppose or avoid giving money to children begging on the streets. Oliver Zwahlen, author of Weltreiseforum, notes that while most travelers aim to act responsibly, the "right" course of action is often unclear. This raises questions about how tourism can be a force for positive change, fostering cultural exchange and supporting local livelihoods without causing harm. Ultimately, sustainable travel is not about completely abandoning travel but making mindful choices that minimize negative impacts. By prioritizing off-season trips, choosing under-visited destinations, and respecting local customs, travelers can enjoy meaningful experiences while contributing to the well-being of communities and preserving the planet. This approach matters because individual actions collectively shape the future of tourism, influencing everything from local economies to global climate efforts.
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Originally published on Deutsche Welle on 2/25/2026