Is this a 'very Chinese time in your life'? Chinamaxxing trend boosts China's soft power
BBC World
February 14, 2026
AI-Generated Deep Dive Summary
Being Chinese is now in vogue, thanks to a growing trend called "Chinamaxxing" on platforms like TikTok. This phenomenon, which has gained traction among young Americans and others in the West, revolves around embracing elements of Chinese culture, wellness practices, and lifestyle choices that were once seen as uncool or outdated. From sharing videos of themselves engaging in traditional activities like boiling apple water or wearing indoor slippers to adopting hashtags like #newlychinese, people are celebrating a slice of Chinese life with playful enthusiasm.
The rise of Chinamaxxing coincides with China's growing soft power and global influence. Over the past year, Chinese brands like Labubu dolls, Mixue bubble tea, and Luckin Coffee have gained international popularity, while destinations like Chongqing, known for its futuristic vibe, have become must-visit spots. This trend reflects a mix of fascination with Chinese culture and the broader shift in how people view China's role in the world. While some critics may dismiss it as a passing fad or even mock it through memes, others see it as a positive step away from stereotypes and toward genuine cultural exchange.
The popularity of Chinamaxxing is also tied to the growing disillusionment with Western culture among younger generations. Many are drawn to China's traditional practices and innovations, which offer a refreshing alternative to their own societies' challenges. However, this trend doesn't capture the full complexity of Chinese life or the struggles faced by many young people in China today, such as economic uncertainty and rapid societal change. Nevertheless, it marks an interesting shift in how China is being perceived globally—one that aligns with its efforts to enhance its international image.
This cultural phenomenon matters because it highlights the evolving relationship between China and the West. While political tensions and misunderstandings persist
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Originally published on BBC World on 2/14/2026