Is this really why CGI looks worse now than 20 years ago?
Creative Bloq
by Joe Foley February 26, 2026
AI-Generated Deep Dive Summary
CGI (Computer-Generated Imagery) has been a cornerstone of movie magic for decades, but many argue that it has declined in quality over the past 20 years compared to its peak in films like *Avatar* (2009). YouTuber Andrew Price, known as Treehouse Detective, theorizes that part of the issue lies in the bidding processes used by studios when selecting VFX providers. This system often pressures companies to lower costs, leading to rushed or underfunded projects, which can result in less polished visual effects.
Another key factor is the shift from traditional rendering engines, which were more accurate but slower and expensive, to game engines like Unreal Engine, which offer real-time rendering but may produce a "gamey" look. This change has altered how CGI appears on screen, with some critics noting a loss of detail and realism compared to earlier methods.
Additionally, modern filmmaking practices have evolved in ways that impact CGI quality. Studios increasingly rely on green screens and post-production changes, allowing for more flexibility but often leaving VFX teams overwhelmed by last-minute revisions. This approach can lead to rushed work and an unfinished appearance, as seen in some contemporary films. Many industry professionals attribute this to a lack of proper planning and a tendency to make significant creative decisions after filming is complete.
The debate over CGI quality also touches on broader trends in design and technology. As studios prioritize cost-cutting and efficiency, the balance between innovation and execution can suffer. For those interested in visual effects and design, understanding these challenges is crucial, as they highlight the complex interplay between artistic vision, technical limitations, and industry practices.
Ultimately, while CGI remains a powerful tool for storytelling, its perceived decline underscores the importance of thoughtful production planning, investment in VFX teams, and maintaining a
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Originally published on Creative Bloq on 2/26/2026