Italian Fast Casual Food: Piadi Brings The Piadina To NYC

Forbes Business

by Irene S. Levine, Contributor

February 20, 2026

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The Italian fast-casual dining scene is getting a fresh twist with the arrival of Piadi by La Piadineria, Italy’s leading chain specializing in piadina—a traditional flatbread from Emilia-Romagna. The brand has officially opened its first U.S. location in New York City’s Flatiron district, marking a significant step in its global expansion and introducing American diners to this iconic Italian dish. Piadina, often referred to as the “original flatbread,” is a simple yet flavorful creation made from a dough cooked on a griddle and filled with an array of ingredients like cheese, cured meats, vegetables, and spreads. Originating from Emilia-Romagna, a region known for its rich culinary heritage, piadina has become a beloved street food across Italy. Piadi by La Piadineria has elevated this classic dish into a modern fast-casual dining experience, with over 100 locations in Italy and growing international presence. The opening of Piadi’s NYC location signals the rising demand for authentic Italian casual dining options in the U.S., particularly in fast-casual spaces. This expansion aligns with the trend of consumers seeking fresh, high-quality food that reflects traditional recipes while offering a quick-service experience. With its focus on customizable menu items and a streamlined ordering process, Piadi is poised to appeal to both locals and tourists looking for a taste of Italy without leaving the city. For business readers, this move highlights the potential of bringing niche, regional Italian foods to international markets. The success of Piadi in Italy, combined with its strategic approach to adapting to local tastes while preserving authenticity, makes it an intriguing case study in global food chain expansion. As the U.S. market continues to embrace diverse culinary offerings, Piadi’s entrance into NYC could serve as a blueprint for other international brands aiming to capture the fast-casual dining sector. In addition to its piadine, which range from classic options like prosciutto e mozzarella to innovative combinations such as pear and gorgonzola, Piadi offers a variety of sides, sauces, and desserts that reflect Emilia-Romagna’s culinary traditions. This attention

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Originally published on Forbes Business on 2/20/2026