Keith Urban Manager Gary Borman Retires

Variety

by Jem Aswad

February 22, 2026

AI-Generated Deep Dive Summary

Veteran artist manager Gary Borman has announced his retirement after 50 years in the industry, marking the closure of his eponymous company, Borman Entertainment. Known for his long-standing partnership with Keith Urban, which spanned 25 years, Borman’s departure signals a new chapter for both himself and his clients. While Urban is set to transition to a new firm, no immediate details about the change have been shared. The announcement was first reported by the New York Post. Borman’s career has been marked by collaborations with legendary artists, including the Rolling Stones, the Bee Gees, James Taylor, Dwight Yoakam, and Faith Hill. His impact on the entertainment industry is undeniable, having worked alongside some of the most influential names in music. Reflecting on his journey, Borman expressed gratitude for the opportunities he’s had to work with gifted artists and the lessons learned throughout his career. Keith Urban, one of Borman’s longest clients, praised him for their extraordinary partnership. Urban highlighted the creative and collaborative spirit they shared over the years, expressing deep appreciation for Borman’s guidance and the success they achieved together. Borman reciprocated by calling Urban a brother-like figure, emphasizing the warmth and memories that will remain close to his heart. This retirement marks the end of an era in music management, with Borman leaving behind a legacy of impactful work. His departure is significant not only for Urban but also for the broader entertainment industry, as he has been a key player in shaping careers and fostering artistic success. As Borman transitions into this new phase, fans and colleagues alike look forward to seeing how his legacy will continue to influence the next generation of artists.

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Originally published on Variety on 2/22/2026