Kickstarter’s C.E.O. on Running a Fully Remote Company With a Four-Day Workweek
NYT Homepage
by Jordyn HolmanMarch 1, 2026
AI-Generated Deep Dive Summary
When Everette Taylor took over as CEO of Kickstarter during a challenging period for the crowdfunding platform, he inherited a company at a crossroads. Once known for small-scale projects, Kickstarter now attracts major corporations and celebrities, requiring a fresh approach to leadership. Taylor has embraced remote work, implementing a fully remote model and introducing a four-day workweek to foster productivity, flexibility, and employee well-being.
The shift to remote work has been particularly significant for Kickstarter, as it aligns with the company’s mission of empowering creators worldwide. By eliminating the need for physical office spaces, Taylor has prioritized accessibility and inclusivity, enabling employees to work from anywhere while maintaining strong communication and collaboration. This approach has not only reduced costs but also attracted top talent globally, helping the company overcome its challenges and position itself for growth.
The success of Kickstarter’s remote-first strategy highlights the importance of adaptability in modern leadership. As more companies grapple with the evolving nature of work post-pandemic, Taylor’s model offers valuable insights into balancing flexibility with productivity. The four-day workweek, which has been well-received by employees, underscores the company’s commitment to reducing burnout and fostering a sustainable work environment.
This approach also reflects broader trends in the tech industry, where remote work is becoming increasingly normalized. By embracing innovation in company culture and operational structure, Taylor has positioned Kickstarter as a forward-thinking organization that prioritizes both its employees and its mission. The lessons from his leadership could serve as inspiration for other companies looking to navigate the complexities of remote work and redefine their own workplace cultures.
Ultimately, Everette Taylor’s approach to running a fully remote company
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Originally published on NYT Homepage on 3/1/2026