Kohler’s new shower reuses dirty water to get you clean
The Verge
February 23, 2026
AI-Generated Deep Dive Summary
Kohler has introduced its innovative Anthem EvoCycle smart shower system, designed to significantly reduce water usage while maintaining high performance. This system reuses dirty water through a recirculation process, utilizing a reservoir in the shower base that filters and redirects water back through the showerhead, achieving up to 80% water savings without compromising flow or pressure.
The Anthem EvoCycle operates in two modes: Standard Mode, which uses fresh water exclusively via a handshower sprayer and collects it in the reservoir tank. In Eco Mode, the system recycles used water through the showerhead after filtering impurities like hair and soap scum. This sustainable approach eliminates the need for low-flow showerheads while still delivering substantial water savings.
Pricing starts at $7,500, with discounts available bringing the price down to $5,625. However, additional costs apply for fixtures and the optional $825 water tank base. The system's design avoids the need for a large window, making it suitable for various bathroom layouts.
This technology matters in the tech space as it offers a sustainable solution without sacrificing comfort or performance. It appeals to eco-conscious consumers and those focused on water conservation, addressing growing concerns about resource efficiency. By combining advanced filtration with smart design, Kohler sets a new standard for environmentally friendly plumbing fixtures.
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Originally published on The Verge on 2/23/2026