‘KPop Demon Hunters’ Performance Gets Crowd Singing at BAFTAs

Variety

by K.J. Yossman

February 22, 2026

AI-Generated Deep Dive Summary

EJAE, Audrey Nuna, and Rei Ami, the voices behind the KPop Demon Hunters band Huntr/x, delivered a captivating performance of their hit song "Golden" at the BAFTAs Film Awards, leaving the audience singing along. Despite being ineligible for a BAFTA Award due to its lack of a qualifying theatrical release, the film's global popularity was evident as Netflix had even attempted to argue its eligibility under BAFTA’s “exceptional circumstances” clause. However, the appeal was rejected, highlighting the ongoing debates around streaming platforms and traditional distribution models in the film industry. The performance itself was a standout moment at the ceremony, with EJAE starting solo on stage before Nuna and Ami joined from different parts of the venue, creating an engaging atmosphere. The trio’s vibrant outfits in shades of red, brown, and gold added to the visual appeal, making their entrance memorable. Although the film couldn’t secure a BAFTA nod, it continues to make waves elsewhere, with 10 wins at the Annie Awards and nominations at the Academy Awards for original song and animated feature film. This event underscores the growing influence of K-pop and global streaming platforms in shaping cultural narratives. The performance not only showcased the worldwide appeal of "KPop Demon Hunters" but also highlighted how content distributed through streaming services is redefining eligibility criteria for awards bodies like BAFTA. For entertainment enthusiasts, this story reflects the evolving landscape of media consumption and recognition, blending tradition with innovation.

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Originally published on Variety on 2/22/2026