Kyle Larson’s New Deal With Hendrick Is NASCAR’s Least Surprising Move

Forbes Business

by Greg Engle, Contributor

February 13, 2026

AI-Generated Deep Dive Summary

Kyle Larson’s recent five-year deal with Hendrick Motorsports marks a significant move in NASCAR, solidifying one of the most successful partnerships in the sport. In an industry where long-term contracts are rare, this agreement underscores the mutual trust and confidence between the driver and team. The deal highlights their shared goal of chasing wins and building on their history of success, which has already included multiple championships and race victories. In today’s NASCAR economy, five years is a bold commitment, reflecting the stability and vision of both Larson and Hendrick Motorsports. This partnership aligns with the team’s strategy to maintain a competitive edge in one of the most lucrative and high-profile racing series in the world. The deal also signals that Hendrick sees Larson as a key asset for future dominance, while Larson gains the security of knowing he’ll be driving for one of the sport’s most successful organizations. From a business perspective, this move matters because it sets a precedent in NASCAR’s evolving landscape. Long-term agreements like this are rare and can attract top talent and sponsors looking for stability. Hendrick Motorsports’ willingness to commit to Larson reinforces its reputation as a powerhouse team, while Larson’s deal ensures he remains at the forefront of the sport. This kind of strategic partnership not only benefits the drivers and teams but also appeals to fans and sponsors seeking consistency and excellence. Ultimately, Larson’s new deal with Hendrick is more than just another contract—it’s a statement of intent. It

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Originally published on Forbes Business on 2/13/2026