Lady Gaga’s Surprise Super Bowl Appearance Brings Her Back To The Charts

Forbes Business

by Hugh McIntyre, Senior Contributor

February 19, 2026

AI-Generated Deep Dive Summary

Lady Gaga’s unexpected appearance at the Super Bowl Halftime Show alongside Bad Bunny has reignited her presence in the music charts. The performance of her hit song "Die With a Smile" during the high-profile event has led to a significant surge in its popularity, propelling it back onto several Billboard charts, including the Hot 100 and Digital Song Sales. This marks the second time the track has achieved this feat since its initial release years ago, showcasing the lasting impact of Lady Gaga’s iconic performances. The Super Bowl stage is known for its massive global audience, making it a powerful platform for artists to re-enter the spotlight. By collaborating with Bad Bunny on such a high-profile event, Lady Gaga demonstrated her ability to connect with both existing and new audiences. The song’s resurgence highlights how live performances can breathe new life into older tracks, leveraging nostalgia and immediate media attention to drive chart success. From a business perspective, this phenomenon underscores the value of strategic collaborations and high-impact performances in the music industry. Artists like Lady Gaga are proving that leveraging major events can not only boost their visibility but also reignite interest in their previous work. For record labels and streaming platforms, such spikes in popularity translate to increased revenue and engagement, making these moments critical for long-term commercial success. Ultimately, Lady Gaga’s Super Bowl appearance serves as a reminder of the enduring influence of live performances in today’s fast-paced music landscape. By aligning with Bad Bunny and taking center stage during one of the most-watched events of the year, she has not only reaffirmed her status as a global icon but also demonstrated how artists can strategically use such opportunities to sustain their relevance and drive business success.

Verticals

businessfinance

Originally published on Forbes Business on 2/19/2026