Lamborghini cancels electric Lanzador as supercar buyers reject EVs

Ars Technica

by Jonathan M. Gitlin

February 24, 2026

AI-Generated Deep Dive Summary

Lamborghini has officially canceled its electric SUV project, the Lanzador, marking a significant shift in its strategy toward electrification. The decision came after the company assessed the lack of interest in EVs among supercar buyers, with CEO Stephan Winkelmann stating that investing heavily in full-electric vehicles when the market isn't ready would be financially irresponsible. Instead, Lamborghini will focus on developing plug-in hybrid models, which align more closely with its customers' preferences for high-performance, drama-filled driving experiences. The cancellation of the Lanzador highlights a broader challenge facing luxury automakers: reconciling the demand for high-performance vehicles with the push toward electrification. While electric motors offer instant torque and impressive acceleration, they lack the visceral experience that supercar enthusiasts expect. Customers in this niche market are drawn to the drama, exclusivity, and traditional performance metrics associated with internal combustion engines. As revealed by Tim Stevens of Ars Technica, even at prices exceeding six or seven figures, buyers prioritize raw power and emotional appeal over environmental benefits. Lamborghini's decision underscores the complexities of transitioning to electric vehicles in a market segment where innovation is often tied to heritage and tradition. The company, part of the Volkswagen Group, has access to advanced EV platforms from sister brands like Audi and Porsche but ultimately concluded that its target audience isn't ready for fully electric cars. This shift reflects a broader industry trend: luxury automakers are cautiously approaching electrification, opting for hybrid models as a bridge between traditional engines and full-electric vehicles. For tech enthusiasts and industry watchers, Lamborghini's pivot offers valuable insights into the challenges of EV adoption in high-end markets. It raises questions about whether the supercar segment will lead or lag in the

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Originally published on Ars Technica on 2/24/2026