Lamborghini CEO cites lack of engine noise as a reason the company scrapped its EV
Business Insider
February 23, 2026
AI-Generated Deep Dive Summary
Lamborghini’s decision to scrap its first all-electric vehicle (EV) project, the Lanzador, highlights the challenges luxury automakers face in transitioning to electric powertrains. CEO Stephan Winkelmann revealed that the company abandoned the EV concept due to the lack of emotional connection associated with silent engines, a key selling point for Lamborghini’s high-performance, V10 and V12-powered vehicles. The Lanzador, originally slated for release by 2029 as a high-riding two-door coupe, will now be reintroduced as a plug-in hybrid instead. This shift underscores the brand’s recalibration of its electrification strategy, which previously aimed to launch a fully electric model by the second half of the decade.
The decision was not made lightly, with Winkelmann emphasizing that it followed over a year of internal discussions, customer feedback, and market analysis. He noted that demand for high-priced EVs has dropped to near-zero levels, signaling a disconnect between consumer
Verticals
businessfinance
Originally published on Business Insider on 2/23/2026