Lamborghini ditches plans for its all-electric supercar due to 'close to zero' buyer interest

Engadget

by Jackson Chen

February 23, 2026

AI-Generated Deep Dive Summary

Lamborghini has abandoned its plans to produce an all-electric supercar, the Lanzador EV concept, which was set to debut in 2029. The decision comes after Stephen Winkelmann, the automaker's chairman and CEO, revealed that customer interest in battery-powered vehicles was "close to zero." Winkelmann emphasized that current EVs fail to deliver the emotional connection and iconic sound that Lamborghini fans crave, which he believes contributed to the lack of appeal. The company made the decision late last year but publicly confirmed it after showcasing the Lanzador concept at an event in August 2023. Instead of moving forward with the electric vehicle, Lamborghini will focus on plug-in hybrid models, similar to its existing Reveulto and Urus vehicles. By 2030, the entire lineup is expected to consist of hybrid EVs, while internal combustion engines will remain a staple for as long as possible. Winkelmann hinted at a potential return to electric vehicles in the future but stressed that it would only happen when the right conditions align. This shift reflects Lamborghini's strategic pivot in the luxury car market, where sustainability is increasingly prioritized alongside performance. While the decision may disappoint EV enthusiasts, it underscores the automaker's commitment to balancing its heritage with modern demands. The move also highlights the challenges luxury brands face in transitioning fully to electric vehicles, particularly when their core customer base values the visceral experience of powerful engines and the distinctive sound they produce. For tech-savvy readers, this decision offers insight into the broader EV market, where even high-end manufacturers are struggling to meet consumer expectations. It raises questions about whether current EV technology can truly capture the essence of iconic supercars like those made famous by Lamborghini. The company's focus on hybrids, rather than fully electric vehicles, suggests a pragmatic approach to innovation—one that prioritizes customer preference over industry trends. Ultimately, Lamborghini's decision to pause its all-electric plans and instead invest in hybrid technology reflects both tradition and adaptability. While the

Verticals

techconsumer-tech

Originally published on Engadget on 2/23/2026