Lamborghini's First EV Is Officially Canceled as CEO Calls Them 'An Expensive Hobby'
Car and Driver
February 23, 2026
AI-Generated Deep Dive Summary
Lamborghini has officially canceled its first all-electric vehicle, the Lanzador, due to lack of interest from its target market. CEO Stephan Winkelmann revealed that electric vehicles hold "close to zero" appeal among Lamborghini customers, who prioritize the emotional experience of driving a combustion engine vehicle. The decision comes after the company initially planned to launch the Lanzador as an EV in 2029 but now intends to release it as a plug-in hybrid instead.
The cancellation highlights a significant divide in consumer preferences within the luxury automotive market. While family crossovers and commuter vehicles may see strong demand for electric versions, ultra-high-performance models like the Lanzador continue to attract enthusiasts who value the visceral experience of combustion engines. Winkelmann emphasized that Lamborghini will focus on internal-combustion engines "for as long as possible," aligning with customer expectations for a powerful driving experience.
The shift underscores the challenges luxury brands face in transitioning to electric vehicles without losing their core customer base. Winkelmann warned that investing heavily in EVs without clear consumer demand could become "an expensive hobby." However, the decision to reposition the Lanzador as a plug-in hybrid suggests Lamborghini is not entirely dismissing electrification but is instead taking a more cautious approach.
This development matters to automotive enthusiasts and industry watchers as it reflects broader trends in the luxury car market. Brands like Lamborghini must navigate the balance between innovation and tradition, ensuring they meet modern environmental expectations while maintaining their core identity. The Lanzador's pivot to a hybrid powertrain demonstrates a pragmatic approach, allowing the brand to stay relevant without alienating its loyal customer base.
The cancellation of the electric Lanzador also raises questions about the future of EV adoption in high-performance segments. While mainstream automakers are doubling down on electrification, niche brands like Lamborghini may find it harder to justify the cost and effort required for EV development if their target audience remains disinterested. The outcome of Lamborghini's strategy will likely influence how other luxury brands approach their own electrification efforts.
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Originally published on Car and Driver on 2/23/2026