Lincoln Aims to Battle the Mercedes-Benz G-Class with Bronco-Based SUV
Car and Driver
February 24, 2026
AI-Generated Deep Dive Summary
Lincoln is set to join the growing competition in the luxury off-road SUV market with its own version of the Ford Bronco. Slated to arrive by 2030, this new SUV will share the same body-on-frame platform as the Bronco but feature a more upscale and stylish design aimed at rivaling vehicles like the Mercedes-Benz G-Class. While the Bronco is known for its rugged capabilities, Lincoln's version is expected to emphasize opulence, with features such as high-end materials and advanced technology.
The decision by Lincoln to develop this SUV reflects the increasing popularity of luxury off-road vehicles. Brands like Audi and BMW are also rumored to be developing their own competitors to the G-Class, signaling a shift in consumer preferences toward combining rugged performance with premium comfort. The new Lincoln model will likely borrow key elements from the Bronco's next-generation design, including its boxy proportions and robust build.
The timing of the Lincoln SUV’s release is interesting, as it coincides with the expected launch of the updated Bronco for the 2031 model year. This suggests that the Lincoln version may blend features from both the current and future Bronco models, potentially offering a unique balance of heritage and innovation. With pricing likely to start above $100,000, this SUV will cater to buyers seeking a luxurious yet adventurous vehicle.
For automotive enthusiasts, this new Lincoln model represents another option in the competitive luxury off-road segment. Its combination of rugged capability and high-end amenities could appeal to those looking for a sophisticated yet adventurous ride. As more automakers invest in this niche market, consumers are likely to see even more choices in the coming years, further driving innovation and competition in the luxury SUV space.
In summary, Lincoln's upcoming Bronco-based SUV is a significant move in the automotive industry, positioning the brand
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Originally published on Car and Driver on 2/24/2026