LinkedIn Adds SMB-Focused Premium Subscription

Social Media Today

by Andrew Hutchinson

February 12, 2026

AI-Generated Deep Dive Summary

LinkedIn has launched a new All-in-One Premium subscription package tailored specifically for small and medium-sized businesses (SMBs), designed to simplify their LinkedIn presence management with an integrated dashboard. This comprehensive tool combines prospecting, marketing, and hiring functions into one streamlined platform, offering AI-driven insights, monthly ad credits, and features like profile suggestions and product spotlights. The package is priced at $99 per month, including $100 in ad credits and $50 in boost credits, making it an attractive option for SMBs looking to enhance their visibility and credibility on the platform. The introduction of this package reflects LinkedIn’s recognition of the unique challenges faced by SMB owners, who often juggle multiple roles and lack the resources to integrate multiple tools. By consolidating essential functions into a single offering, LinkedIn aims to address key pain points such as limited time and complex workflows. The platform emphasizes that small businesses need an all-in-one solution to effectively manage tasks like customer reach, hiring, and brand visibility. For marketers, this package is significant because it underscores LinkedIn’s growing importance as a business networking hub and its integration with AI-driven tools. With over 60% of global LinkedIn members identifying as founders or entrepreneurs, the platform has become a critical space for SMBs to connect and grow. The inclusion of ad credits also makes it an appealing option for businesses looking to boost their marketing efforts without incurring high costs. Additionally, LinkedIn’s broader push into AI features and subscription-based models highlights its strategy to expand its premium offerings. The company has already seen significant growth, with subscriber numbers increasing by nearly 50% over the past two years and generating $2 billion annually from subscriptions. This new package is part of LinkedIn’s ongoing effort to attract more users by providing tailored solutions that align with the specific needs of SMBs. Ultimately, whether this offering will deliver value depends on how well an SMB understands its audience’s engagement on LinkedIn. For businesses actively using the platform and looking for a streamlined way to enhance their presence, the All-in-One package could be a valuable tool. However, it’s crucial for SMBs to evaluate their usage patterns and goals before committing to any subscription plan.

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Originally published on Social Media Today on 2/12/2026