LinkedIn Shares Insights Into Evolving Professional AI Usage

Social Media Today

by Andrew Hutchinson

February 12, 2026

AI-Generated Deep Dive Summary

LinkedIn’s recent insights into AI adoption reveal a complex landscape where businesses are leveraging advanced tools, yet results remain mixed. While the platform highlights the potential of generative AI, particularly in B2B marketing, the data shows that many professionals still lack expertise, with only 32% of respondents rating their AI skills as “extremely good.” This underlines the need for more training programs, such as LinkedIn Learning courses, to bridge the gap in AI proficiency. Additionally, LinkedIn’s own AI-driven tools, like Buyer Groups and Predictive Audiences, demonstrate how AI can enhance marketing strategies by improving targeting accuracy. However, broader industry trends suggest that AI’s transformative potential is not yet fully realized. Studies indicate that while 95% of U.S. companies use generative AI, nearly 30% are uncertain about its return on investment (ROI). Moreover, 42% of companies that adopted AI tools have since abandoned them, and some studies show that AI does not necessarily save time—it can actually increase workload. This suggests that AI is more effective as a complementary tool than a replacement for human expertise. For marketers, understanding these nuances is critical. While AI can improve productivity and efficiency, its success largely depends on skilled professionals who can interpret outputs, identify errors, and refine data into actionable insights. The

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Originally published on Social Media Today on 2/12/2026