LinkedIn shares top skills on the rise in marketing for 2026

Social Media Today

by Andrew Hutchinson

February 25, 2026

AI-Generated Deep Dive Summary

LinkedIn’s latest report on rising skills in marketing reveals key trends shaping the industry in 2026. The findings highlight Social Media Branding, Community Engagement, and Performance Analysis as top skills, reflecting evolving demands from both professionals and employers. This year’s list is unique because it combines insights from job market data, making it a reliable indicator of what companies are seeking in their hires. The report underscores the growing importance of measurable outcomes and adaptability in marketing roles. Skills like performance analysis, which involves evaluating campaign effectiveness and using data to inform strategies, topped LinkedIn’s list. This emphasizes the need for marketers to demonstrate tangible results and align their efforts with business goals. Similarly, AI literacy ranked second, underscoring the industry’s shift toward technology-driven solutions. Social media branding and community engagement also made the cut, reflecting a broader focus on building strong consumer connections in crowded markets. These skills are particularly relevant for professionals aiming to stand out in digital spaces. Additionally, LinkedIn highlighted SEO optimization, paid advertising, and content strategy as critical areas for growth, aligning with the increasing complexity of marketing ecosystems. For marketers, this report offers valuable insights into future-proofing their careers. By focusing on these in-demand skills, professionals can better align with employer expectations and stay competitive in a rapidly evolving field. LinkedIn even offers free learning resources to help users master these trends, providing an opportunity for immediate skill development and career advancement.

Verticals

marketingsocial-media

Originally published on Social Media Today on 2/25/2026