Lon Rosen to take over business operations for the Lakers - Los Angeles Times

Los Angeles Times

by Broderick Turner

February 19, 2026

AI-Generated Deep Dive Summary

Lon Rosen has been appointed as the new president of business operations for the Los Angeles Lakers, replacing Tim Harris. This change comes as the team seeks to enhance its strategic direction in revenue generation and operational management. Rosen, who previously held roles with the Dodgers, brings a wealth of experience in sports marketing and revenue growth. His background includes a successful stint with the Dodgers, where he contributed significantly during their championship-winning periods. Rosen's connection to the Lakers dates back to his college days when he interned for the team, eventually rising through the ranks to become an executive in the 1980s. Harris, who announced his departure after over three decades with the organization, was instrumental in negotiating a major deal with Charter Communications, establishing Spectrum SportsNet and securing a $3-billion contract. Jeanie Buss highlighted Rosen's expertise in sports and entertainment, emphasizing his ability to navigate the evolving landscape of sports business. Rosen expressed gratitude for the opportunity, focusing on his commitment to ensuring the Lakers provide an unparalleled fan experience while maintaining strong relationships with employees and partners. This transition underscores the Lakers' commitment to staying competitive in the ever-changing sports industry. With Rosen's proven track record, fans can expect innovative strategies that enhance revenue and maintain the team's market presence. His appointment signals a strategic shift aimed at securing long-term success for the franchise.

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Originally published on Los Angeles Times on 2/19/2026