Longtime Dodgers executive Lon Rosen becomes Lakers’ president of business operations - AP News
AP News
February 19, 2026
AI-Generated Deep Dive Summary
Longtime Dodgers executive Lon Rosen has transitioned to the Lakers, taking on the role of president of business operations for the Los Angeles Lakers. This move marks a significant shift in the leadership of one of basketball's most iconic franchises, as Rosen brings decades of experience from his previous position with the Dodgers, where he played a key role in shaping the team's business strategy and operational success.
Rosen’s extensive background in sports management includes overseeing various aspects of the Dodgers organization, including revenue generation, marketing, and media rights. His expertise in building strong relationships with stakeholders, such as broadcasters, sponsors, and local businesses, is expected to bring similar benefits to the Lakers. This strategic hire aligns with the Lakers’ goal of solidifying their position as a leader in basketball innovation and business acumen.
The appointment of Rosen reflects the Lakers' commitment to fostering long-term growth and sustainability. His leadership will likely focus on enhancing revenue streams, improving fan engagement, and exploring new partnerships that expand the team's global reach. This decision underscores the importance of having a seasoned executive at the helm of one of the world’s most valuable sports franchises.
Rosen’s transition also highlights the interconnectedness of the sports industry, where professionals often move between teams to share their expertise across different organizations. His journey from baseball to basketball demonstrates adaptability and reinforces his reputation as a key player in shaping sports business strategies.
Overall, Lon Rosen's new role with the Lakers is a significant step for both him and the franchise. It positions him at the center of a dynamic organization aiming to maintain its competitive edge on and off the court. For fans and industry insiders alike, this move offers insight into how the Lakers plan to stay relevant in an ever-evolving sports landscape.
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Originally published on AP News on 2/19/2026