Lune founder Kate Reid recalls ultimate career pivot from F1 to pastry
Sydney Morning Herald
February 23, 2026
AI-Generated Deep Dive Summary
Kate Reid, founder of Lune croissanterie, made an extraordinary career pivot from motorsport marketing in Formula 1 (F1) to the culinary world of French pastries. During her time in F1, Kate faced significant challenges, including depression, anxiety, and anorexia, which ultimately led her to seek a new path in life. Embracing her love for baking, she founded Lune, a highly successful croissanterie that has gained recognition both locally and internationally. Her journey from high-pressure corporate environments to the creative world of pastry not only highlights a remarkable career change but also underscores the power of resilience and self-discovery.
Kate’s decision to leave F1 was driven by her struggles with mental health, which she openly discusses as a key factor in her transformation. Having worked in motorsport marketing for years, she found herself at a crossroads, feeling unfulfilled and overwhelmed. The transition to pastry-making allowed her to reconnect with her passions and find a sense of purpose. Kate’s story is a testament to how mental health challenges can serve as catalysts for personal growth and innovation. By channeling her creativity and
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Originally published on Sydney Morning Herald on 2/23/2026