Maral Beylerian Rejoins CAA to Bring Brands to Hollywood Dealmaking (Exclusive)

Hollywood Reporter

by Etan Vlessing

February 26, 2026

AI-Generated Deep Dive Summary

Maral Beylerian, a seasoned veteran in brand and media, has re-joined Creative Artists Agency (CAA) as an executive in its Entertainment Partnerships division. Known for her extensive experience, Beylerian will focus on shaping content strategies, driving brand integrations, and fostering cross-platform collaborations for CAA’s clients. Her return marks a significant shift in the entertainment industry, where brands are increasingly integrated into movies, TV series, and social media, with talent moving beyond endorsements to become brand creators and entrepreneurs. Beylerian brings over two decades of expertise, including her previous tenure at CAA and her role as VP of Client Services at BENlabs, where she led strategic initiatives for major global brands like Marriott, CarMax, Heineken, Microsoft, and General Motors. Her return aligns with the growing trend in Hollywood toward creator-driven economies, where marketing and entertainment seamlessly intersect. This shift is exemplified by the success of films like Mattel and Warner Bros.’ *Barbie*, which have paved the way for consumer brands to transform their IP into entertainment content. CAA’s Entertainment Partnerships division aims to connect brands with top talent and storytellers to develop, fund, and market high-quality film, TV, and digital projects. The division works closely with major brands such as Crocs, Tinder, Marshalls|TJ MAXX, and key production companies like A24, OBB Media, and Shondaland, as well as leading distributors including Apple TV, Disney, and Warner Bros. With her deep understanding of authentic brand integration in culture and storytelling, Beylerian is poised to enhance CAA’s ability to deliver value to its clients. Alanna Strauss, head of content and marketing for C

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Originally published on Hollywood Reporter on 2/26/2026