Mattel to Acquire Mattel163 Mobile Games Studio

Variety

by Payton Turkeltaub

February 13, 2026

AI-Generated Deep Dive Summary

Mattel has announced its acquisition of Mattel163, a mobile games studio co-owned with NetEase, to gain full control over the venture. The deal, valued at $318 million, involves purchasing NetEase’s 50% stake for $159 million. Over half of this amount will be funded through Mattel’s share of the joint venture’s cash, which isn’t reflected on Mattel’s balance sheet. Established in 2018, Mattel163 has created popular games based on Mattel’s iconic brands, such as Uno!, Phase 10, and Skip Bo, with over 550 million downloads and 20 million monthly active users globally. The acquisition marks a significant move for Mattel to enhance its digital capabilities and expand its presence in the high-growth mobile gaming market. By fully owning Mattel163, Mattel aims

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Originally published on Variety on 2/13/2026