McDonald’s CEO is a ‘supersubscriber’ of AI tools—and even used it to photoshop all his kids into a Christmas card

Fortune

by Sydney Lake

February 25, 2026

AI-Generated Deep Dive Summary

McDonald’s CEO Chris Kempczinski has become a prominent advocate for artificial intelligence (AI), both in his professional and personal life. In an Instagram reel, Kempczinski humorously described himself as a “supersubscriber” of AI tools, showcasing how he used Google Gemini’s image generator to create a family Christmas card. By uploading individual photos of his children and prompting the AI to combine them into a single image featuring everyone in festive outfits, Kempczinski demonstrated the practical and creative applications of AI technology. Beyond personal use, Kempczinski is leveraging AI to enhance McDonald’s menu offerings and customer experience. He revealed that he used Gemini to analyze global food trends and generate suggestions like McRib Nuggets and Korean-inspired sauces for burgers and nuggets. While these ideas are still in the experimental phase, they highlight how AI can drive innovation in the fast-food industry. Kempczinski also envisions using AI to personalize McDonald’s menus based on customer data, potentially offering tailored recommendations through smart menu boards. Kempczinski is not alone in embracing AI across both personal and professional realms. Other tech-savvy CEOs like Microsoft’s Satya Nadella and OpenAI’s Sam Altman are also integrating AI into their daily lives, from enhancing productivity to aiding in parenthood. This trend underscores the growing role of AI in streamlining tasks and improving efficiency, whether in business or everyday life. For readers interested in business trends, Kempczinski’s approach to AI offers valuable insights into how technology can drive innovation and customer satisfaction. By combining personal creativity with professional strategy, he exemplifies how leaders are increasingly relying on AI to stay competitive and meet evolving consumer demands.

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Originally published on Fortune on 2/25/2026