Men swear by Le Labo fragrances. Here are their 5 favorite scents.
Business Insider
February 14, 2026
AI-Generated Deep Dive Summary
Le Labo has emerged as a cult favorite fragrance brand, particularly among men, known for its unique scents and unassuming branding. Unlike traditional perfume retailers like Sephora or Ulta Beauty, Le Labo operates niche boutiques, which has contributed to its exclusivity and desirability. Men have embraced the brand’s fragrances, with several becoming standout favorites due to their distinct profiles and versatility across different occasions.
One of the most popular scents is *Another 13*, described as a fresh and clean fragrance that doesn’t overpower the senses. Fans like Micah Ronald and Malcolm Walker-Hendricks praise its light, airy qualities, often comparing it to memorable experiences in places like Lisbon or during daily routines. Another fan-favorite is *Thé Matcha 26*, a versatile scent perfect for warmer months, featuring notes of fig, vetiver, and orange. Its subtle yet long-lasting aroma makes it a go-to choice for many users.
*Santal 33* remains a classic, beloved for its sweet, musky blend of iris, violet, sandalwood, and leather. Introduced in 2011, it continues to be a bestseller, often associated with special occasions like weddings. Meanwhile, *Thé Noir 29* offers a darker, more intoxicating profile with notes of musk, black licorice, and tobacco, making it ideal for colder weather or evening outings. Lastly, *Lavande 31* challenges traditional lavender scents with its mossy, citrus-infused formula, appealing to those who enjoy floral fragrances.
For businesses in the perfume industry, Le Labo’s success highlights the power of niche marketing and limited distribution. By avoiding mainstream retailers and focusing on unique, handcrafted scents, the brand has cultivated a loyal customer base willing to share its products online and in-person. This approach not only drives demand but also reinforces the idea
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Originally published on Business Insider on 2/14/2026