Meta’s Virtual Reality App Ditching VR To Make A Roblox Clone
Kotaku
by Zack ZwiezenFebruary 19, 2026
AI-Generated Deep Dive Summary
Meta has shifted its focus from virtual reality (VR) to mobile gaming by introducing a Roblox-inspired app called *Grow A Garden*. The new app, which replaces VR efforts, aims to attract younger audiences with simple, accessible gameplay that can be enjoyed on phones. This move reflects Meta’s strategy to expand its reach in the gaming world through more mainstream and user-friendly platforms.
The app, currently available as a beta version, features a garden-themed game where players can grow crops, customize environments, and interact with others in a virtual space. While it lacks the immersive VR experience once expected from Meta, *Grow A Garden* is designed to appeal broadly, particularly to children and families. This pivot suggests that Meta is prioritizing accessibility over cutting-edge technology, focusing on casual gaming as a way to engage users without the need for expensive hardware.
This shift matters because it highlights Meta’s broader strategy to stay relevant in the gaming industry by diversifying its offerings. By targeting mobile users, the company aims to capitalize on the growing popularity of casual and multiplayer games like Roblox. This approach could help Meta build a stronger foothold in the gaming market while appealing to a wider demographic.
For readers interested in gaming trends, this development underscores the importance of adaptability in the industry. Meta’s decision to pivot from VR to mobile gaming highlights how companies are increasingly prioritizing accessibility and broad appeal over niche innovations. As *Grow A Garden* gains traction, it will be worth watching whether this strategy successfully bridges the gap between casual and hardcore gamers.
Ultimately, *Grow A Garden* represents a strategic gamble for Meta—one that trades the futuristic promise of VR for the practical reach of mobile gaming. While it remains to be seen if this move will pay off, it signals a broader shift in how major tech companies are approaching gaming, with user experience and accessibility taking center stage.
Verticals
gamingentertainment
Originally published on Kotaku on 2/19/2026