Michael Jordan’s Leadership Trifecta: NBA. Nike. NASCAR.
Forbes Business
by Jason Wingard, Senior ContributorFebruary 19, 2026
AI-Generated Deep Dive Summary
Michael Jordan’s recent victory at the Daytona 500 underscores his remarkable journey from a world-class athlete to a successful business owner. This evolution highlights key lessons in leadership, ownership, leverage, and power that resonate across industries. As one of the most iconic figures in sports, Jordan has built a legacy not just through his athletic prowess but also through his strategic business ventures.
Throughout his career, Jordan demonstrated unparalleled drive and discipline on the court, leading the Chicago Bulls to six NBA championships. His success with Nike further solidified his reputation as a brand ambassador and businessman. By aligning his personal brand with a global giant like Nike, he leveraged his influence to create a powerful partnership that extended far beyond basketball.
Jordan’s foray into NASCAR, culminating in his victory at the Daytona 500, represents another chapter in his evolution as a leader. His ownership of the JRM team showcased his ability to adapt and excel in a completely different domain. This venture highlights how true leadership is about more than just individual talent—it’s about understanding power dynamics, building strong teams, and making strategic moves that yield long
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Originally published on Forbes Business on 2/19/2026