Millennials are in their mom jeans era
Business Insider
February 23, 2026
AI-Generated Deep Dive Summary
Millennials are experiencing a shift in their denim preferences as skinny jeans fall out of favor, marking what some have called their "mom jeans era." While this doesn't mean literally wearing the same jeans as their mothers, it does reflect a broader trend where wider, looser styles—once mocked by younger generations—are now seen as fashionable. This change is part of a larger cycle in the fashion industry, where trends evolve rapidly and styles that were once cutting-edge can quickly become outdated. For women, this pressure to keep up with shifting denim fads can feel particularly acute, especially as they navigate changing body images and societal expectations.
The article highlights how jeans have become a Rorschach test for identity and aging. While they are durable and versatile, their cultural significance often outweighs their practicality. Trends in denim styles, such as high-waisted, wide-leg, or flared cuts, reflect broader shifts in fashion and body politics. For example, skinny jeans, once a defining feature of millennial style, have declined in popularity, with sales dropping for the first time in a decade. This decline is part of a broader trend where styles swing back and forth between tight and wide, often influenced by factors like nostalgia for past decades or shifts in body positivity movements.
The fashion industry's emphasis on "social obsolescence" plays a significant role in driving these trends. Brands and designers create new styles at lightning speed, encouraging consumers to constantly update their wardrobes. This strategy benefits the industry's bottom line but can leave individuals feeling pressured to keep up with ever-changing fads. However, not everyone feels compelled to follow these trends. Some, like Stephanie Borman, a 39-year-old tech worker, have chosen to prioritize comfort and personal style over fleeting fashion trends. She has embraced wider styles that suit her body after having children, even if they don't align with millennial norms.
For businesses, understanding these denim trends
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Originally published on Business Insider on 2/23/2026