Mining companies move deeper into AI, HPC as MARA may sell Bitcoin

CoinTelegraph
by Turner Wright
March 3, 2026
AI-Generated Deep Dive Summary
US-based cryptocurrency miner MARA Holdings has signaled a potential shift in its "HODL" strategy, indicating it may sell some of its Bitcoin (BTC) holdings depending on market conditions. In a recent SEC filing, MARA revealed that it could begin selling Bitcoin as early as 2026, while sales from newly mined Bitcoin have been permitted since 2025. This strategic pivot comes amid broader challenges in the crypto mining industry, with many companies increasingly turning to artificial intelligence (AI) and high-performance computing (HPC) to offset rising costs and operational difficulties tied to Bitcoin mining. The move by MARA reflects a larger trend among crypto mining firms, which are re-evaluating their business models due to the increasing computational difficulty of Bitcoin mining. This has led some companies to explore alternative revenue streams, such as AI and HPC applications, which can leverage the same powerful computing infrastructure used in mining. For instance, Riot and Core Scientific have reported financial struggles, with Riot recording a net loss of $663 million in 2025 partly due to Bitcoin's declining value. MARA
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Originally published on CoinTelegraph on 3/3/2026