Misguided optimization

Seth Godin

by Seth Godin

February 17, 2026

Industrialism brought us the idea of optimization. Incremental improvements combined with measurement to gradually improve results. We can optimize for precision. A car made in 2026 is orders of magnitude more reliable because the parts fit together so well. We can optimize for customer satisfaction. By reviewing every element of a user’s experience, we can […]

Verticals

businessmarketing

Originally published on Seth Godin on 2/17/2026