Mobile Gaming Firm Scopely Buys Majority Stake in Istanbul-Based Studio Behind ‘Pixel Flow!’

Hollywood Reporter

by Georg Szalai

February 19, 2026

AI-Generated Deep Dive Summary

Mobile gaming giant Scopely has acquired a majority stake in Loom, an Istanbul-based studio behind the hit mobile puzzle game *Pixel Flow!*. Launched in late 2025, *Pixel Flow!* has already attracted over 10 million global players and became the only casual game to break into the U.S. monthly top-20 grossing charts within its first year. The deal, structured with a multi-year, performance-based agreement, values Loom at well over $1 billion, making it a unicorn startup. Scopely’s investment aims to leverage Loom’s innovative approach to game development and scale its success on a global level. Founded by CEO Kübra Gündoğan and CTO Emre Çelik in 2023, Loom gained attention for *Pixel Flow!*, which combines casual gameplay with unique mechanics. The game’s rapid rise to prominence caught the eye of Scopely, which praised the studio for its creativity, ability to iterate quickly, and strong market traction. Gündoğan highlighted how the partnership will allow her team to maintain creative autonomy while benefiting from Scopely’s expertise in scaling successful franchises. The acquisition marks a significant milestone for both companies. For Loom, it represents validation of its hybrid-casual gaming approach and a chance to expand its reach under Scopely’s ecosystem. Scopely, already a leader in mobile gaming, sees this as an opportunity to strengthen its position by adding high-quality talent and innovative game franchises. The deal also underscores Turkey’s growing influence as a hub for game development, with world-class talent contributing to the region’s vibrant entertainment scene. For readers interested in entertainment and gaming trends, this partnership highlights the importance of strategic acquisitions in the mobile gaming industry. By combining Loom’s creative vision with Scopely’s proven track record of scaling global hits, both companies aim to set new benchmarks for game development and innovation. This deal not only reinforces Turkey’s status as a rising power in the games sector but also signals Scopely’s commitment to nurturing world-class talent and fostering long-term growth.

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Originally published on Hollywood Reporter on 2/19/2026