Move over, Apple: Meet the alternative app stores available in the EU and elsewhere | TechCrunch

TechCrunch

by Sarah Perez

February 22, 2026

AI-Generated Deep Dive Summary

The European Union's Digital Markets Act (DMA) has opened the door to alternative app stores, challenging Apple's dominance in the app ecosystem. These new marketplaces allow iPhone users in the EU to access a wider range of apps outside of Apple's strict App Store policies. Unlike Apple's platform, which requires apps to go through its rigorous review process, alternative stores like AltStore PAL and Setapp Mobile operate under different rules while still ensuring baseline security standards. This shift marks a significant move toward increased competition in the app market, giving developers more flexibility and users more choices. AltStore PAL, co-created by developer Riley Testut, stands out as one of the first approved alternatives. It operates on an open-source model, letting developers host their own apps independently. Users can add apps directly from these self-hosted sources, bypassing Apple's control. Popular apps available include UTM for running virtual machines and Kotoba, a dictionary app. However, not all attempts at alternative stores have succeeded; Setapp Mobile, once a pioneer in offering curated subscriptions, shut down due to the complexity of Apple’s new business terms. The rise of these alternative stores highlights the broader implications of regulatory changes like the DMA and Japan's Mobile Software Competition Act (MSCA). These laws aim to level the playing field by giving developers more options for distributing apps and processing payments outside of Apple’s ecosystem. While this offers potential benefits, such as lower fees and greater innovation, it also introduces challenges, including maintaining security standards and managing user expectations. For tech enthusiasts and consumers, the emergence of alternative app stores signals a shift toward a more competitive and dynamic market. This not only empowers developers but also gives users more control over their digital experiences. As regulations continue to evolve globally—like Apple’s compliance with Japan's MSCA—the tech landscape is poised for further transformation. These changes promise to enhance competition, potentially leading to better services, lower prices, and

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Originally published on TechCrunch on 2/22/2026