MPs back UK broadcasters in push to expand sport’s free-to-air ‘crown jewels’

Guardian Sport
by Exclusive by Matt Hughes
February 25, 2026
AI-Generated Deep Dive Summary
MPs in the UK are rallying behind public service broadcasters in an effort to expand the list of free-to-air "crown jewels" in sports broadcasting. These events, deemed too important to be withheld from terrestrial channels, have long been a cornerstone of British sports coverage. The push comes as broadcasters seek greater legislative protection to ensure key sporting events remain accessible to all viewers, regardless of subscription status. The latest efforts by public service broadcasters aim to broaden the scope of these mandated free-to-air events, which currently include major tournaments like the FIFA World Cup and the Olympic Games. A notable case involves the Six Nations Championship, a prestigious rugby union competition, which was previously rejected for inclusion in 2020. However, a group of Labour MPs is now working closely with broadcasters to overturn this decision and secure its place on the list. This renewed focus on expanding free-to-air sports coverage reflects broader concerns about accessibility and competition within the broadcasting sector. By ensuring that major events remain available to all viewers through terrestrial channels, policymakers aim to level the playing field and prevent pay-TV monopolies from dominating key sports rights. This move is seen as a way to uphold public interest in sports while fostering a more inclusive viewing environment. For sports fans, the implications are significant. Free-to-air coverage ensures that major events remain accessible to a wide audience, fostering a sense of national unity around key sporting moments. It also benefits advertisers and sponsors by providing broad reach for their campaigns, further solidifying the importance of
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Originally published on Guardian Sport on 2/25/2026