‘Much better dressed’: The brutal verdict on Sydney vs Melbourne style
Sydney Morning Herald
by Damien WoolnoughFebruary 22, 2026
AI-Generated Deep Dive Summary
Melbourne has been declared the better-dressed city compared to Sydney, according to fashion experts. Natalya Lusty, a cultural studies professor at Melbourne University, asserts that Melbournians are more stylish and polished, with a greater emphasis on detail and form. This verdict is supported by historian Hilary Davidson from New York’s Fashion Institute of Technology, who highlights Melbourne's street style as comparable to global fashion hubs like New York and London. The experts attribute this distinction to Melbourne's cooler climate, which encourages darker, more sophisticated wardrobes, in contrast to Sydney's trend towards casual or glamorous styles.
Melbourne's fashion scene is celebrated for its creativity and boldness. Caroline Ralphsmith, CEO of the Melbourne Fashion Festival, emphasizes that Melbournians embrace a broader range of fashion choices, with an emphasis on unique designs. In contrast, Kellie Hush, fashion director of Australian Fashion Week in Sydney, defends her city’s style, noting Sydneysiders are playful with color and athleisure, often blending daytime and evening fashion seamlessly.
The rivalry between the two cities dates back to the 19th century, a competition that continues to influence their cultural identities. The Melbourne Fashion Festival is leveraging this rivalry to boost its appeal, showcasing both bold colors from Sydney designers and Melbourne's darker, edgier styles. Despite facing financial challenges in recent years, organizers remain optimistic about attracting fashion enthusiasts to their events.
This debate over style highlights the unique cultural personalities of Australia’s two major cities. While Melbourne is seen as more polished and avant-garde, Sydney is celebrated for its vibrancy and casual elegance. Both cities are racing to establish themselves as fashion capitals, with Melbourne focusing on creativity and sophistication, while Sydney emphasizes fun and inclusivity.
Ultimately, this inter-city rivalry matters because it drives innovation in the fashion industry and fosters a sense of identity among their residents. As both cities continue to compete, they push boundaries in design and style, offering a rich tapestry of fashion choices for global audiences. Whether you prefer Melbourne’s refined aesthetic or Sydney’s bold, playful
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Originally published on Sydney Morning Herald on 2/22/2026