Mumsnet campaign demands ban on social media for under-16s

The Guardian World

by Anna Bawden

February 26, 2026

AI-Generated Deep Dive Summary

Mumsnet has launched a provocative campaign advocating for a ban on social media use for individuals under 16, with health warnings styled similarly to those found on cigarette packets. The initiative aims to highlight the potential dangers of unrestricted social media access for children, urging the public to contact their Members of Parliament (MPs) to push for legislative action. By using striking imagery and bold statements on billboards and online ads, Mumsnet seeks to draw attention to the risks associated with early exposure to social media platforms. The campaign reflects growing concerns about the impact of social media on young users, including issues such as cyberbullying, mental health challenges, and excessive screen time. Proponents argue that limiting access could help mitigate these negative effects while allowing children to develop offline social skills and emotional resilience. Similar initiatives in other countries have led to stricter regulations, such as age restrictions for platform use or mandatory educational programs about online safety. Critics, however, raise questions about the feasibility of an outright ban and its potential implications on digital literacy and inclusion. They emphasize the importance of striking a balance between protecting children and equipping them with the skills to navigate the digital world responsibly. Mumsnet’s campaign taps into broader societal concerns about the role of technology in modern life, making it a topic of interest not just for parents but also for policymakers and tech companies. Ultimately, this initiative underscores the ongoing debate over how best to regulate social media while safeguarding young users. As digital platforms continue to evolve, the conversation around age restrictions and online safety remains crucial for anyone interested in understanding the intersection of technology, politics, and child welfare on a global scale.

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Originally published on The Guardian World on 2/26/2026